Just the sight of that bright blue box can make any girl weak in the knees. And now a new film, Crazy about Tiffany’s, gives us a little more insight into exactly how the iconic jewelry juggernaut has become such a worldwide obsession.
Directed by Matthew Miele, who also developed Scatter My Ashes At Bergdorf’s, this exclusive clip proves that it’s Tiffany & Co.’s unparalleled attention to detail that has helped the brand become the literal gold standard in luxury. And that instantly recognizable blue color doesn’t hurt either.
In fact, the company is the first and only brand to develop a top secret formula for its signature shade. “People have a big affinity with that color,” says Richard Moore, Tiffany & Co.’s VP of Creative Visual Merchandising, in the clip. “It’s such a recognizable brand color that people have very positive associations with it.”
The film also takes a look at the emotional connection that Tiffany’s pieces have with consumers, which have played out on the big and small screen (Breakfast at Tiffany’s, Friends, Sweet Home Alabama), as well as in real life. Jewelry lovers like Jessica Biel, Rachel Zoe, and Katie Couric, along with fashion industry vets like Corpgossip‘s Editorial Director Ariel Foxman and celeb stylist Kate Young, all weigh in on the power of the gem giant and its over 150-year-old history. They did invent the modern day engagement ring, after all.
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Crazy about Tiffany’s hits select theaters and VOD platforms on February 19th. Visit Tugg to purchase tickets online, and for every ticket bought you will automatically be entered for a chance to win an $1000 Tiffany & Co. gift card.